❁About the Designer❁

hello, my name is
❁flora tenille❁

Here's a lil information about me:

I'm a multidisciplinary artist, designer, and fashion entrepreneur based in Austin, TX

My fashion style defined as a colorful floral romanticism with an edge. My fashion language is inspired by the creative culture of West + East Austin and the experimental contemporary art scene of both New York and London.

Floral laced stockings, Steve Madden platform booties in jet black, a ridiculous amount of statement jewelry, and Sally Henson nail polish in Golden are my main fashion staples. I'll just completely *die* without any of it.

Vogue magazine is my daily devotion and my gurl, Rihanna, is my fashion lord and savior.

I'm a flowerchild at heart and a rebel by choice.

Why I started ❁FLORAL SEA❁...

❁FLORAL SEA❁ was launched in response to the lack of diversity and inclusivity of Black + Latinx beauty, style, and culture in today's sustainable fashion movement. I desired to wear sustainably- and ethically-made contemporary fashion that expressed my cultural and aesthetic interests. However, I realized that sustainable fashion was dominated by a singular POV that excluded fashion-forward style options and consumers like me: Black, Latinx, and multicultural.

Historically, sustainable fashion has always been defined by its relationship to whiteness, leaving BIPOC representation a mere afterthought. As an Afro-Latina, I recognize that I, along with BIPOC + multicultural communities, continues to be unrepresented and underserved voices in sustainable fashion. Moreover, sustainable fashion is presented as an exclusive style choice rather than an opportunity for everyone. To have sustainably- and ethically-made clothes, you have to compromise your own style and fashion-forward aesthetics.

Completely fed up with the industry's current state, I found an opportunity to restyle the fashion and beauty narrative by creating a sustainable and ethical fashion house that prioritizes fashion-forward aesthetics, individualistic style, and cultural inclusivity at the forefront of design and brand experience. Through ❁FLORAL SEA❁, I'm committed to utilizing art and fashion as social agents to uplift, empower, and drive change for underrepresented beauty, style, and culture in today's fashion scene.

- Flora Tenille West, CEO and Founder

Flora Tenille x ❁FLORAL SEA❁

❁FLORAL SEA❁ is the literal translation of our founder and designer, Flora Tenille’s closet: unapologetically colorful, bold prints, bracelet-heavy, and, of course, floral obsessed. But, have you ever wondered what her favorite styles are? We all have favorites, right?

Shop Flora Tenille's favorite F|S styles through her personal, self-curated collection.