❁FLORAL SEA❁ was launched in response to the lack of diversity and inclusivity of Black + Latinx beauty, style, and culture in today's sustainable fashion movement. I desired to wear sustainably- and ethically-made contemporary fashion that expressed my cultural and aesthetic interests. However, I realized that sustainable fashion was dominated by a singular POV that excluded fashion-forward style options and consumers like me: Black, Latinx, and multicultural.
Historically, sustainable fashion has always been defined by its relationship to whiteness, leaving BIPOC representation a mere afterthought. As an Afro-Latina, I recognize that I, along with BIPOC + multicultural communities, continues to be unrepresented and underserved voices in sustainable fashion. Moreover, sustainable fashion is presented as an exclusive style choice rather than an opportunity for everyone. To have sustainably- and ethically-made clothes, you have to compromise your own style and fashion-forward aesthetics.
Completely fed up with the industry's current state, I found an opportunity to restyle the fashion and beauty narrative by creating a sustainable and ethical fashion house that prioritizes fashion-forward aesthetics, individualistic style, and cultural inclusivity at the forefront of design and brand experience. Through ❁FLORAL SEA❁, I'm committed to utilizing art and fashion as social agents to uplift, empower, and drive change for underrepresented beauty, style, and culture in today's fashion scene.
- Flora Tenille West, CEO and Founder